Accompagnement stratégique et juridique pour la protection de vos marques en Chine. Équipe franco-chinoise basée à Shanghai.

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brand registration, type of brand, trade mark

The different types of trademarks recognized by the Chinese system: visual, phonetic, symbolic… everything counts

Registering a trademark in China is not just about choosing a word or a logo. The Chinese legal system recognizes several distinct types of trademarks, each of which requires careful consideration and...

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