We work for you

Entering the Chinese market means targeting one of the few global economic engines still growing. But this ambition requires time, commercial investment, local presence... and legal caution that is too often overlooked.

What have we seen? French and European companies blocked after years of effort: products seized, multi-million-euro fines, sales bans, and the inability to use their own brand in China.

In some cases, Chinese companies have legally registered poorly protected European trademarks. Their business? Capture brand names, then demand money, block sales, or worse: initiate counterfeiting lawsuits… where no recourse is possible, because the original registration was missed.

We have seen companies lose everything—not out of bad faith, but due to the lack of an intellectual property strategy adapted to the Chinese context. Others, poorly guided, faced complex procedures—sometimes manipulated—within a shifting legal framework that demands active monitoring and local presence.

Our motivation is simple: to make this immense market accessible—without naivety or exaggeration. To simplify procedures often portrayed as out of reach. To offer fair pricing where others overcharge. Our mission is to bring clarity to business development through brand protection, respect for individual ownership, and anticipation of real risks. Our role is to secure our clients’ future in China.