Accompagnement stratégique et juridique pour la protection de vos marques en Chine. Équipe franco-chinoise basée à Shanghai.
Accompagnement stratégique et juridique pour la protection de vos marques en Chine. Équipe franco-chinoise basée à Shanghai.
In China, trademark law is an entirely separate legal system, distinct from the INPI or any European framework. Ignoring this reality means moving blindly through a complex environment governed by implicit rules. The most common mistake? Believing that an INPI filing protects you in China. It doesn't. And the consequences can be severe: reverse counterfeiting, customs blocks, or losing access to your own brand.
China applies a “first-to-file regardless of origin” rule: whoever registers the name, owns it. Whether it’s a distributor, competitor, or opportunist. Goodwill is not enough. Naivety comes at a cost.
We act as a true consulting firm, with trilingual expertise, based in Shanghai, well-versed in the workings of the CNIPA and local opportunistic practices.
Our mission: to help you avoid traps and guide you toward informed choices before any official steps. This includes:
Registering a trademark without understanding the local landscape is like signing a contract in a language you don’t speak. Every step of the Chinese system contains nuances: lengthy wording, unclear classifications, local interpretations. Mistakes are costly—and often irreversible.
Our role is to prevent missteps, shorten delays, and guide you toward the right strategy based on your market, ambitions, and risks.
Good advice doesn’t cost—it saves years of delays, legal fees, and sometimes the loss of an entire market.
