Accompagnement stratégique et juridique pour la protection de vos marques en Chine. Équipe franco-chinoise basée à Shanghai.
Accompagnement stratégique et juridique pour la protection de vos marques en Chine. Équipe franco-chinoise basée à Shanghai.
Before any action in China, an intellectual property audit is essential. It helps identify weaknesses in your portfolio (trademarks, domain names, contracts) before they become risks. At China Brand Office, we conduct this audit with a field-based approach: analysis of existing titles, consistency of registered classes, unused names, inconsistent or missing translations… Each assessment comes with clear recommendations focused on the Chinese market. Our report is clear and easy to understand: only concrete alerts and immediately actionable recommendations.
Based on this audit, we build with you a tailored filing or consolidation strategy:
Should new classes be filed to anticipate future extensions?
Une translittération est-elle nécessaire pour protéger votre nom en idéogrammes chinois ?
Is your domain name at risk of cybersquatting?
We analyze your distribution channels, your ambitions (e-commerce, retail, direct distribution), and adapt the protection plan to your commercial reality. Our bilingual team acts as an operational bridge between your priorities in Europe and the realities of the CNIPA system in China. We work with many certified Chinese partners but remain your single point of contact. Simplicity, clarity, responsiveness — and zero language barrier.
Beyond filing, we offer an intellectual property audit in China for those who wish to structure their protection over the long term.
This service allows you to anticipate conflicts, detect potential weaknesses in your portfolio, and adapt class or translation choices to the reality of the Chinese market.
It is a particularly useful solution:
– to strengthen an existing brand before expansion,
– or to guide the choice of a name ahead of a launch.
The goal: turning a simple formality into a true strategic lever, without unnecessarily complicating your process.
