Accompagnement stratégique et juridique pour la protection de vos marques en Chine. Équipe franco-chinoise basée à Shanghai.
Being a globally recognized brand is not enough to be protected in China. Many European companies, despite their international reputation, have been forced to give up using their own name in the Chinese market.
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Registering a trademark in China is not just about choosing a word or a logo. The Chinese legal system recognizes several distinct types of trademarks, each of which requires careful consideration and...
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In a legal system based on the “first-to-file” rule, China grants no priority to prior use. As a result, many foreign companies—even well-known ones—have had their own names hijacked. Here are...
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