Accompagnement stratégique et juridique pour la protection de vos marques en Chine. Équipe franco-chinoise basée à Shanghai.
In Europe, registering your trademark often seems sufficient. But in China, that’s not the case. Many companies—even well-known ones—have learned the hard way that the lack of local registration can lead to heavy financial losses...
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The Chinese version of a trademark is more than just a translation: it is often the perceived identity of the company in the local market. China recognizes the registration of this version as separate from the original name. Forgetting to...
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