Accompagnement stratégique et juridique pour la protection de vos marques en Chine. Équipe franco-chinoise basée à Shanghai.

Month: May 2024

brand registration china choices and types

A logo does not protect your name: the pitfalls of partial registration

Many entrepreneurs register only their logo or their name in French, thinking they are protected. This is a mistake. In China, registering a trademark in Latin characters does not protect the Chinese version...

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