Accompagnement stratégique et juridique pour la protection de vos marques en Chine. Équipe franco-chinoise basée à Shanghai.
In Chinese trademark law, the Nice Classification applies, but the CNIPA imposes specific requirements: subclasses have independent legal value. In other words, registering under class 33 (wines) without including the relevant subclasses...
Read More
In Europe, registering your trademark often seems sufficient. But in China, that’s not the case. Many companies—even well-known ones—have learned the hard way that the lack of local registration can lead to heavy financial losses...
Read More
The Chinese version of a trademark is more than just a translation: it is often the perceived identity of the company in the local market. China recognizes the registration of this version as separate from the original name. Forgetting to...
Read More
Many entrepreneurs register only their logo or their name in French, thinking they are protected. This is a mistake. In China, registering a trademark in Latin characters does not protect the Chinese version...
Read More
